William began using CBD products in 2017, in London, after experiencing episodes of anxiety related to the medication he was taking for ADHD. Since these products weren’t very common in England at the time, there weren’t many options available.

After deciding to move to the U.S., where the variety, production, and research are far more advanced compared to the rest of the world, Will began thinking about how he could help others access these treatments.

Once he decided to launch a ‘multi-brand CBD website,’ as he initially called it, Will visited several farms, producers, stores, and patients to gather insights on the pros and cons of using CBD.

For him, CBD products can be life-changing (for the better), and he believes it’s his duty to provide access to quality products at a fair price.